Hi Rachel,
It was such a pleasure to talk to you yesterday. We love the heart of your business and we would love to help you grow. Based on our call, I’ve included some social plans that I think would best suit your needs, as well as some additional offerings. Please note, LO would like to extend a 10% female small business owner discount to any design work, to include reels and newsletter creation. Please let me know if you have any questions or if I can offer you any more information.
Talk soon,
Lauren + LO
SOCIAL MEDIA PLAN
GOAL:
To create a strong and honest narrative based on Rachel’s beautiful story, that would inspire others to share their stories to help build a community of amazing women. We want to build an engaging and inspiring feed that encourages the Peak and Valley Beads community and motivates followers to follow, tag their friends, and ultimately purchase.
STRATEGY:
To add variety to the current feed imagery, by telling the story of Peak and Valley Beads, telling approved customer stories, posting approved User Generated Content, and possibly adding graphics and quotes to help unify and solidify branding.
Craft captions that engage consumers, connect with moms and other potential followers to increase website/Etsy traffic.
Use thoughtful manual engagement to help build community and find new followers and connections through social media.
SDD SOCIAL MEDIA MANAGEMENT:
Social media management includes a dedicated account manager to oversee the entire monthly process start to finish.
Full content calendar complete with agreed upon number of posts.
Calendar contains images and personalized copy.
We provide curated lists of relevant hashtags.
We create a visually appealing and balanced feed with a mixture of client provided images, stock photography, and graphics.
SDD schedules and posts both static feed and story posts.
Monthly report comparing analytics, growth, and industry peers account tracking.
Optional additional content creation packages, to include small business coaching and graphic design.
Please note, there is a one time $500 set-up added to your first monthly invoice. SDD also requires a 3 month minimum requirement when signing on as a social media client.
SOCIAL MEDIA PLAN OPTIONS WITHOUT STORIES
Add on options
Small Business consultinG | STANDARD RATE: $150 PER HOUR
We believe that setting a strong foundation for your brand is crucial to a successful brand launch. LO will work by your side to help you develop strategies and solidify goals. LO finds it helpful to speak with small business owners on a regular basis to keep your strategy current.
*Please note: You will receive our Female Small Business owner discount bringing your total to $120 per hour*
Newsletter Creation | $125 an hour
Using Flodesk, SDD can help create beautiful ready to fill-in templates, full newsletters and more.
Reels Creation |$125 an hour
Let us help you strategize and develop Instagram’s big new thing, to successfully market your brand.
Logo and Brand Board Package |$2800
I know this might be something for later down the road, but I wanted to include this as well. We believe strongly that your logo is the first point of contact most people have with your brand and that it has the ability to draw them in or make them keep looking. You can see many of our logo designs HERE.